Who wouldn’t want to see their Amazon listing products get more traffic?
Well, you do not have to look any further, we are here for you to increase sales of your Amazon listing products. One of the essential steps to being a competent seller would be to build approaches and strategies in order to generate both internal and external traffic to your Amazon listing, given the prominence and unrivaled influence that Amazon has in the e-commerce sector.
It is indeed more straightforward than it appears to get visitors to see your ad, and the reason is not implausible. It can be extremely challenging for a new eCommerce merchant to acquire traction and visibility on the Amazon Marketplace because there are more than 12 million products listed there for both domestic and international markets.
Despite the fact that it is challenging for new sellers to establish themselves and gain more traction in the marketplace, it is possible to achieve success in this endeavor. Third-party vendors on Amazon can enhance their conversion rate and attract traffic to their listings by integrating the appropriate strategies and techniques.
To help you and your business, here are four tried and true strategies that the leading online businesses are using to increase traffic to their listings. You may boost your business eCommerce sales, and visibility, as well as the bottom line by using the strategies and tactics that we will show you how to implement it.
So, without any further ado, let us start now!
4 Effective Strategies To Drive Traffic To Your Amazon Listing
1. Research for your Competitors:
The very first step you should take if you want to attract traffic to your Amazon listing is to understand your competitors’ strategies, which would otherwise require spending money, effort, and making mistakes to figure out the crucial tactics.
Understanding your rivals, you get the chance to learn what buyers want and what they do not want from your Amazon listing page. You also have the option to check out which products are selling like hotcakes and which products are gathering digital dirt and dust.
You may figure out which products you should carry, how to market those products, whether listing enhancement could yield better results, and how you can promote your message to customers by examining the pages of your competitors.
Examining the feedback from customers is a great approach to do this. Customers are more than confident than ever to voice their opinions about a brand or product in the modern digital age, especially if they are dissatisfied with the quality or service of the product.
Read the reviews and go through those reviews to understand the customer behaviors regarding what they are praising and what they are criticizing. This procedure will expose the shortcomings of particular product categories and the precise standards that consumers hold for their preferred brands.
Investigating your potential competition can assist you in determining the specific errors that your clients have made and will also show you how to avoid making the same errors in your own industry.
- Are clients grumbling about the way a certain product has been designed and presented to the customers?
- Are they dissatisfied due to the cost of a specific product?
- Are they evaluating the product’s qualities with those of a similar product they have previously used?
To gain insight into what is going on in your potential customer’s minds, you might also want to read the section on customer questions and answers.
When it comes to crafting your product descriptions and FAQs (Frequently Asked Questions), the Question and Answer section may be a gold mine. We go into great detail about this in our comprehensive guide to optimizing your Amazon listing.
2. Choose the Correct Keywords
Your business ranking, sales, and bottom line in the online market can all be improved by selecting the most appropriate keywords to use in your product titles and product descriptions. Here are some of the following methods for choosing the ideal keywords for your Amazon listing:
Harness Amazon Data
Customers generally look for Amazon data to find their preferred products and items. Despite the fact that Amazon doesn’t make this information publicly available, there are numerous ways to get it. As a seller, you may have access to use:
- Using “report for sponsored products” as a search query
- Analytics for brands
- The new product opportunity explorer on Amazon
- The search box on Amazon
- Third Party Keyword Tools
By entering a word in the Amazon search box, you can find useful keywords. Amazon automatically offers recommendations based on previous customer service. You can see what customers are looking for from this. Additionally, you can harvest lucrative keywords by using Google’s free Keyword Planner.
All you have to do is enter several keywords that are directly related to your products, browse the list of suggested keyboards in the drop-down menu, and then insert any keyword that you deem pertinent in your seller central backend’s secret search-terms box. Please see our Amazon PPC guide for more information on PPC and keywords.
The most excellent approach for shoppers to readily locate your goods on Amazon is through user searches; consequently, it is crucial for you to harvest the best keywords for your products. You can reduce the list of potential keywords for your goods to roughly 10 keywords so that you can appear on Amazon’s search engine results pages (SERPs). You can also do a similar thing with the help of Google by using a SERP Scraper API.
3. Increase Product Discoverability
The discoverability of the product is a key element. Although keywords are crucial for increasing the visibility of your products, Amazon also ranks products in the SERPs in other ways.
You can edit your listing to make it more likely that pleased customers will find your products by following the instructions below.
Make Certain Amazon Is Aware of Your Product’s Relevance
As soon as a buyer types something into the search bar, Amazon determines whether or not your product page is pertinent to their search. Amazon may do this in a variety of ways, one of which is by analyzing the text on your websites, such as the titles, bullet points, and descriptions.
Prove to Amazon That Your Product Will Sell
Tracking the sales velocity and history of the products is one of the primary methods used by Amazon to decide whether or not a product will rank. Amazon can determine from this information whether a product will generate sales and retail money for them.
Although it’s impossible to modify your sales history, you can alter your sales velocity. Amazon will rank your listing if your sales velocity increases because it will let them know that your product is now relevant and in demand. How then do you boost your sales velocity in order to make sales?
A few quick tips on how to do this are as follows:
- To get the most out of owning a purchase Box, use a repricing tool.
- For a fast boost, lower your sales price; eventually, raise it.
- Increase your sponsored ad spending by two times, especially for pertinent keywords.
- Boost the design and quality of your images.
- Your listing should include a product video.
Make Sure to Let Amazon Know That Your Products Be Shipped On Time
The reason Amazon places such a great premium on hassle-free shipping is not implausible. Amazon has made it a point to encourage vendors to ship their goods through the Fulfilled By Amazon program because they recognize that fast and hassle-free shipping is what shoppers expect (FBA).
4. Strengthen your Product Pages
There is just one more opportunity to outperform your rival once a customer has successfully located your product and gone the extra mile to click on it. Your best chance of getting a customer to choose your goods over a rival is to optimize your product pages.
What then is the best way to optimize your product pages?
Improve Your Titles
The power of titles in terms of search relevancy cannot be understated. It serves no purpose to use the same keyword on the product pages if the title does not mention a keyboard.
Make sure that the most crucial keywords are included at the beginning of your title by compiling a list of all the pertinent, closely related keywords to your product and including them in the title.
Avoid using long, incomprehensible titles; today’s buyers and potential clients aren’t interested in titles with too many keywords.
If you offer branded goods, always list the brand name and manufacturer number first.
Also, remember to mention at least one feature that sets your product apart from those of your rivals. The numbers in your title should all be represented by digits rather than being spelled out.
Add details to your bullet points
Clearly and succinctly highlight each special attribute of your product.
Keep the bullet points brief enough so that readers will remain interested. If your product has excellent features, be sure to take no chances.
Make sure your bullet points are keyword-rich and employ persuasion in your writing.
Use entire sentences that are intriguing at all times.
Extend the scope of your product description
An engaging description is crucial for Amazon SEO in this situation. A customer or potential customer is likely interested in your goods if they have scrolled down to the product description.
You have the chance to tell a tale in your product description and make the item enticing to capture the customers’ interest.
Make sure your writing explains how the product will ease customers’ problems. Additionally, use short bullets to emphasize your product’s distinctive qualities.
Here’s one more piece of advice for you:
Use high-quality photos and well-liked keywords to make your listings as appealing as you can. Make sure your prices are reasonable (but also not too much lower than the competition as this is often a red flag to buyers). Finally, be aggressive in asking for customer feedback and consider providing incentives (always check Amazon’s policies on incentives and reviews to avoid being penalized).
Writing and publishing quality content, along with using tools like Instagram growth services and social media PPC Ads, is a terrific way to use social media to boost your Amazon traffic.