How can Social Proof help sellers to increase Conversions?

If you are an online seller, it is important for you to have a strong understanding on how to increase your conversions. That’s because it can help you to boost your effectiveness as a seller and make sure that you are ending up with positive returns at the end of the day.

Numerous methods are available for the sellers to increase conversions. Out of those methods, Social Proof has received a lot of attention. From this article, we are going to showcase how you will be able to use Social Proof in order to increase conversions with minimum hassle.

What exactly is Social Proof?Social Proof

Before you learn how to use Social Proof to increase conversions, you need to be aware of what Social Proof is all about. Social Proof can simply be considered as the concept, where people tend to follow actions made by masses. The main idea here is to convince people that your business is delivering a worthy service to the customers. Along with that, you will be able to get in new customers to the business with ease. This is a proven methodology available to attract new customers to a business with ease. Hence, you can go ahead with it without keeping any doubts in mind.

How can Social Proof help you with increasing conversions?

Social Proof will be able to help you with increasing conversions in numerous ways. Here is a list of some of the most prominent methods out of them to consider.

  • Positive reviews

Positive reviews that you have for the business will be able to contribute a lot towards enhancing Social Proof. Therefore, you should be concerned about getting the most out of them. You can think about getting positive reviews on numerous platforms. They include your social media accounts, website and third-party review websites such as Yelp.

According to a recent study conducted by Bright Local, it has been identified that almost 90% of online buyers tend to take a look at online reviews as personal recommendations. Hence, they will get convinced after going through your positive reviews and make the decision to buy what you are offering to the market. On the other hand, it has also been identified that an average buyer tends to click on around 2 to 3 reviews before making a decision to move forward.

You will even be able to use the positive reviews that you have got for the business in marketing materials and enhance Social Proof. This is a proven methodology available for you to use.

  • Customer testimonials

Similar to positive reviews, customer testimonials will also be able to provide great overall assistance to you with enhancing Social Proof. You will not be able to convince a prospective customer by telling that the product is working. Instead, you will need to get a video testimonial from a person who has used the product. Then you can share the positive experience that the person had with your product and get the most out of it at the end of the day.

This technique is widely in use to sell fitness products. For example, you will be able to see how almost all the weight loss programs are using this technique to end up receiving positive results. Hence, you can go ahead and make the decision to try it without keeping any doubts in mind.

  • Endorsements from influencers and celebrities

Influencer marketing is a highly popular social media marketing technique. It came out to playback in the year 2016. Along with that, we can see how influencer marketing became more and more effective along with time. You can even think about considering influencer marketing as a cost-effective marketing method available to consider. For example, you will be able to earn a return of around $4 to $7 on every $1 that you spend on influencer marketing. You can keep these facts in your mind and proceed with influencer marketing to end up receiving maximum possible results offered by it.

An influencer has got his own base of followers. The followers tend to trust what the influencer is saying. In other words, an influencer can create a positive impact on the mindset of all the followers and get them to purchase something. Back in the day, this was done with the help of the popularity of celebrities. You can still think about using the popularity of celebrities as well. However, influencer marketing is something more effective than leveraging the popularity of celebrities.

  • Social media followers

As a business owner or a marketer, you need to consider your social media followers as one of the biggest assets that you own. It will be able to contribute a lot towards the Social Proof you can generate as well.

Imagine what thoughts will run across your mind when you see a social media page of a business that has more than one million followers. Then you will immediately notice that it is a well-established business with a massive customer base. Along with that, you will tend to trust that company without having any second thoughts in mind. You will go ahead and spend your money to purchase products offered by the company without thinking twice. That’s why you need to think about coming up with methods to increase the total number of followers that you have under your social media accounts.

  • Customer count

Customer count will also be able to help you with creating Social Proof. You can go through the established customer base that you have under the business and use it as an effective indication to ensure your Social Proof. In other words, showcasing the total number of customers you have will be able to tempt other people to become a customer of your business as well.

Get inspired by these examples and get the most out of the free Social Proof by to develop your business. Check for other free Tools bu ZapERP too.

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