03 May
The Role of Personalization in E-commerce Success
Personalization has become a buzzword in the world of e-commerce, and for good reason. As consumers become increasingly sophisticated and demanding, businesses that fail to personalize their shopping experiences risk being left behind. But what exactly is personalization, and how
16 Jun
Key metrics and KPIs for measuring eCommerce marketing success
To measure the performance of your strategy, Metrics and KPI—is the key Metrics are something that everyone wants and needs. Metrics are how we all observe performance and make decisions, whether you’re a high school math teacher, an NFL scout,