E-books: A Major Business attraction for Marketers

E-book, a very popular and fast growing word. Most of us must have heard about it, some of us must have read it and few of us must have use E-books for growing business. Now to major portion of people who are aware of what an E-book is, but do not have exact knowledge of how to use it for growing business , here is a small article on same.

What is an E-book?

An E-book is a piece of information in digital format that can be viewed on computer, mobiles, various kindles, etc. E-book is a medium through which information is provided to various types of end users. To make the E- book easy to read its necessary that information included should be simple, straight on point and informative. Before writing one should be clear on the topic and shall have the clear idea of audience.

How E-books are becoming a major business attraction?

1. Mobility: One of the major advantage of E-books is Mobility. One can carry multiple e-books at a time on laptop, tablet, mobiles, etc. Easy to access any time at any place. Easy to distribute in end audience, can be published for free or one can even sell. This will create automatic leads for company.

• Credibility: A well formatted e-book coming from company will attract more people and help in building the credibility with the client. This will help building trust in clients mind towards the company. A well detailed and well formatted E-book will create a trustworthy impressions and a surety of you will take care of client’s needs.

Advantages of using E-books in Business

1. Targeting Leads: Once you identify your target audience it’s easy to create an e-book accordingly. It’s very easy way to attract leads that can be converted into paying clients. For this below steps need to be followed.

• Identifying the client base
  • Doing thorough research on the needs of those clients
  • Creating an e-book and distributing the same in target audience

• Become a Leader: A well-structured e-book helps you to establish as a leader in market. Once you become a leader in market client tends to trust our products and purchases from you in spite of the rates. E-book helps in becoming one of the leaders. Your business can use e-books to position your company in market, once you are able to position your company sales will start churning in.

• Grows database: E-books helps in growing the data base for company. For example while searching for a property client does an enquiry and requests a brochure ( E-book) by inserting mail-id and phone number. This automatically generates leads and help company increase the database. Growing your email list via e-book is very easy then to collect through blogs.

• Improves marketing strategies: Post internet era marketing strategies have changed. Most of the companies keep themselves active on social forum and keep updating via blogs. Blog length varies from blog to blog. People start reading the blogs but most of time leave it uncompleted due to the length of blogs. E-books helps in here to. Companies have the option of representing the information in most structured form which is point to point. Reading an e-book is more feasible then reading a blog, takes less time and keeps the client interested in product till very last. This increases the chance of client getting converted and paying for the product offered by company-book allows company to cover topic in detail.

• Easy to create and distribute: There is no rocket science in creating an e-book. Just type your content save as pdf. Create a cover for your book. Now this is important a more the creative cover more are the chances clients would read the e-book. Once completed its easy to distribute. Tool like Edition Gaurd can be used to distribute your e-books.

E-book and its future in Business:

As per the research done by transparency market research, e-books will have a massive growth from 2022- 2030.Post Covid 19 this growth have increased spontaneously. As per the research done most of the population prefer referring the e-books post Covid 19. Technology development and easy access to Digital devices have helped in increasing e-book usage. Asia Pacific has been the fastest growing market for e-book. Various environmental protection scheme introduced by government to save plants and in return saving the nature has also provided a large platform for e-books.

With so much of positive points E-book would certainly be the core marketing tool for all business modules in coming future.

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